It’s fairly well understood that for most businesses an online store is a good thing. It will usually increase your reach into places you can’t reach from retail locations.
My latest column for Practical eCommerce talks about some tips for those online only stores so that they can make better connections offline.
Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions.