It’s hard to know exactly what you should say to everyone visiting your site. It’s hard to narrow down and tell people which problem you solve. Without that focus you’re a ‘jack of all trades’ which means you’re also the ‘master of none.’
I’ll help you refine your message so that when people come to you site they know exactly what to expect from your membership site. They’ll know that you can solve the specific problem they have.
That means you’ll be speaking their language and they’ll want to engage further with you.