If you’re looking at doing some A/B testing with your WooCommerce site then head over to Liquid Web to see the piece I wrote on A/B Testing for WooCommerce

A /B testing, also known as split testing, is the process you use when you test out two or more different versions of your content. That may be changing the button color on your products, testing out where you introduce other products a customer may be interested in, or how you ask for an email to grow your newsletter list. There are a few things to remember as you start with A/B testing on your WooCommerce store.

First off, you need to make sure that you’re only testing a single thing at a time for most sites. Sure you could change the font size of the product headings, and change the language on the buttons, and change their size and color. You could get lots of variations of your pages out of all that work.

The problem is, how do you know which variation positively affected your bottom line? Was it the color change? Maybe the language change? Did the font size make a difference at all?

Read the whole thing

Posted by Curtis McHale