There is a lot to keep track of when you’re starting a membership site.

What is the right way to reach your potential members?

Is your pricing right?

Will your members stay around?

What other tools do you need that you don’t know about yet?

Today we’re going to look at three plugins that all membership sites need as soon as they get started. No skimping and saying you’ll get to it later. If you don’t plan the time now, you won’t get to it.

1. Drip

Drip is an email automation service. It’s not only email marketing like you see elsewhere, it’s automation.

It can do stuff like tag a customer that visited a page and then send them an email to advertise the product if they didn’t purchase within 2 days.

It can email prospects that abandoned their carts.

And so much more.

If you want to have the ability to knock your marketing out of the park, you need to get Drip on your membership site.

2. Optin Monster

Yes Drip comes with some forms you can use to get subscribers to your email list, but OptinMonster is so much more powerful.

With OptinMonster you can set different calls to action on different posts and feed them all to Drip. You can have a popup that shows on click in a single post and then if someone is leaving the page, show them a different call to action.

All of my clients use this to make managing their email calls to action easy.

3. Facebook Conversion Pixel

Maybe you’re not going to dive in to Facebook and it’s marketing potential today. Maybe it won’t be next week. But you’ll want to do it. That’s why you put the Facebook Conversion Pixel on your site right away.

By adding it the day you get started, you start getting data on the people visiting your site right away. Later when you start getting serious about your marketing you can use this data to build an effectively targeted campaign.

When you start a membership site make sure you use these three plugins and services to build the site you’ve dreamed of.

PS: If you need help getting your marketing right, we should talk.

photo by: fallentomato

Posted by Curtis McHale

Web developer specializing in membership and ecommerce sites. I like to ride my bicycle.