New post at Practical Ecommerce on abandoned cart emails, why you should do them and how to get them setup.
In “Optimizing Checkout Flow in WooCommerce,” my previous article, I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts.
There are options to bring shoppers back to your store once they’ve moved on to other things. One of the best ways is to send emails to shoppers about the products they’ve left in their carts.