I wrote a new post for PracticalEcommerce on automating customer recognition:

Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with a store.

Consumers can also refer others. The first referral and the 10th and the 50th are all milestones. A customer who has earned $500 in referral fees has reached a milestone.

How do you recognize these milestones? What can you do to show appreciation?

Read the rest at Practical Ecommerce.

Posted by Curtis McHale