I wrote a new post for PracticalEcommerce on automating customer recognition:

Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with a store.

Consumers can also refer others. The first referral and the 10th and the 50th are all milestones. A customer who has earned $500 in referral fees has reached a milestone.

How do you recognize these milestones? What can you do to show appreciation?

Read the rest at Practical Ecommerce.

Posted by Curtis McHale

Web developer specializing in membership and ecommerce sites. I like to ride my bicycle.