If you’ve got someone at your online store already making a purchase, they already trust you. That means you can use this time to provide more value to them and increase your sales.
I wrote more about this in my recent article for Practical eCommerce.
Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways to increase sales from consumers who have added items to a WooCommerce shopping cart.